Elisha, Shella (2020) The Effectiveness of Using Printed Mass Media to Encourage Reading Skill at State Junior High School 7 Metro Academic Year 2019/2020. Undergraduate thesis, IAIN Metro.

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Abstract

The objectives of this research were to investigate the students’ difficulties in using printed mass media, to know the cause of students’ difficulties in using printed mass media, and to investigate the solution to overcome in using printed mass media to encourage reading skill.

The researcher analyzed those phenomena based on the consideration of the students’ problem in reading investigated in the process of pre-survey. Therefore, it is hoped that this research is beneficial in illustrating the phenomena of using the printed mass media to encourage reading skill.

The method of this research wasqualitative research in the form of a case study carried out at State Junior High School 7 Metro. The primary sources of this research are the seventh graders students’ of State Junior High School 7 Metro that consists of 27 students. The researcher used observation, documentation and interview in collecting the data. The observation was conducted to know difficulties in using printed mass media to encourage reading skill. The interview was conducted to investigate the factors and the solutions to overcome the students difficulties in using printed mass mediaof the research objectives.The research results showstudents’ difficulties in using printed mass media to encourage reading skill that consist of not being able to comprehend the central thought; to read and to follow specific direction; to read, to recall, orto organize the fact; and to understand and to explore the contents of the printed mass media. In addition, the second research result is about the factors that cause the students’ difficulties in using printed mass mediacaused byhaving low vocabulary, having lowpronunciationmastery, having badspelling, having low learning intention, having low reading ability, and having wrong aim to read. Furthermore, another research result is about the solutions to overcome the students’ difficulties in using printed media including of using the dictionaries, being assisted by the teacher, using the local printed media, reading the printed media included in the workbook, choosing the descriptive and narrative text, using headlines, using colorful and attractive print media, and being selective in theprocess of choosing print media.

Keyword: effectiveness, media, printed mass media, reading skill, qualitative research.

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