Dewega, Eva (2018) The Influence Of Advertising Media On The Students’ Reading Comprehension At The Eleventh Graders Of SMK 2 Ganesa Sekampung East Lampung. Undergraduate thesis, IAIN Metro.

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Abstract

The purpose of this research were to know whether Advertising Media influence the students’ reading comprehension at the tenth graders of SMK 2 Ganesa Sekampung. Morever, they also have difficulties to achieve reading comprehension. This research is conducted to discuss how the influence of Advertising Media on the student reading comprehension to read fungsional text in English. To collect the data the researcher used test, and documentation, to got the students’ score the researcher used written test in form multiple choice.

This research is Categorized to Quantitative research. This research involved students with given pre-test, treatment, and post –test. The researcher used Chi-square and T-test formula to analyze the data.

The result of this research showed that, the data indicated “X2observed” = 14,24 was higher than “X2table” = 5,991 (5%), and 9,210 (1%) that tobserved = 9.315 was higher than ttable = 1.720 (5%), and 2.832 (1%). It mean that Advertising Media can influence on the students’ reading comprehension at the eleventh graders of SMK 2 Ganesa Sekampung East Lampung. Advertising Media as a media to comprehend a text, the students will be more interest in English learning process.

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