Azizah, Kholifatul (2021) A Semantic Analysis of English Advertisement Slogan. Undergraduate thesis, IAIN Metro.

PDF SKRIPSI KHOLIFATUL AZIZAH - 1701070181 - TBI.pdf - Other Download (3MB)

Abstract

The purpose of this study was to analyze the types of meaning contained in English advertising slogans. The researcher used several English slogans as a sample. This study examines the kinds of meaning contained in English advertising slogans.

In this study, researchers used descriptive qualitative methods to identify the kinds and how to analyze the kinds of meanings on the English advertising slogans. Descriptive qualitative research emphasizes the description of the kind of meaning in slogans. Data collection was carried out using observation and documentation methods. The object of this research is the kind of meaning in English advertisement slogans.

The results showed that affective meaning is the type of meaning that occurs most often. Of the 20 data that have been collected, there are 7 (35%) types of affective meaning, followed by denotative meaning with 5 slogans (25%) and connotative meaning with 5 slogans (25%), the last one is social meaning with 3 slogans (15%)

Keywords: Semantics, English Advertising Slogan, Qualitative Method

Actions (login required)

View Item