Naralita, Vinna (2020) The Features of English Slogan Found in Television Commercials of Private Television Stasions in Indonesia. Undergraduate thesis, Institut Agama Islam Negeri Metro.

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Abstract

Although slogan had been seen in everyday life by people and people had been already familiar with the slogan especially slogan found in private television stations in Indonesia. The slogan still does not have the significant place in the life. Many of the people think it is unnecessary to learn the slogan and it is not give any significant benefits specifically. However, Slogan needs a further exploitation to find the benefits within the slogan. This research is aimed to seek the features and linguistics characteristics within the slogan in order to enrich the knowledge of students language repertoire.

In this research, qualitative research was employ to collect and analyze the data. The researcher used case study to explore more about the slogan in television commercial. Furthermore, observation was being used as technique in collecting the data. The researcher was observed twelve different private television stations in Indonesia.

The finding of this research showed that English slogans found in television commercials slogan mainly used verb phrase (31%) as syntactic categories, imperative sentence (41%) commonly used in slogan as syntactic structure, apostrophe (16%) is discovered to be the most common rhetorical devices used in slogan, and rhyme (27%) is founded to be the mainly features used in English slogans found in television commercials of private television station in Indonesia. Keywords: Slogan, Commercial, Television, Features of slogan

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