Aryanti, Zusy and Agustiani, Hendriati and Cahyadi, Surya (2022) The Practice Of The Millennial Entrepreneurship. Journal Of Southwest Jiaotong University, 57 (6). pp. 143-154. ISSN 0258-2724

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Abstract

The entrepreneurial trend among millennials has changed the understanding that entrepreneurship is only for adults. The millennials are heavily involved in entrepreneurship based on self-pleasure manifested in intrinsic motivation. This is because millennials' interaction with the business environment can create conditions for maturity to be more open. The purpose of this study is to describe millennials' engagement and what dimensions of intrinsic motivation and entrepreneurial behavior are most prominent and also to know the role millennials can play in enhancing self-motivation. The data collection uses a Likert scale on intrinsic motivation with the dimensions of interest, enjoyment, inherent satisfaction, and entrepreneurial behavior with the dimensions of taking risks, being persistent, creative, and innovative. Data analysis used descriptive statistical tests with the help of SPSS 25. The results showed that millennials are mainly involved in entrepreneurial activities because of their intrinsic motivation. So we need a program that encourages millennials to be in entrepreneurship by emphasizing the positive affective aspect.

Keywords: Millennial Entrepreneur, Intrinsic Motivation, Non-Economic Factor, Enjoyment

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