Damayanti, Devi (2023) Analisis Strategi Pengembangan Objek Wisata Bukit Idaman Tanggamus dalam Perspektif Manajemen Bisnis Islam. Undergraduate thesis, IAIN Metro.

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Abstract

The tourism development strategy in the perspective of Islamic business management is an effort made to increase tourism potential which is quite attractive for tourists to visit in Tanggamus Regency, Lampung. based on the number of visitors and income from 2018 to 2021 it has increased and it can be seen that the desire of tourists to visit the Tanggamus ideal hill tour continues to increase because managers set the strategy used.

This study aims to determine the strategy for developing the Bukit Idaman Tanggamus tourist attraction based on the Islamic Business Management Perspective. The method used by researchers is descriptive qualitative research with field research, the data sources of researchers are primary and secondary data sources, data collection techniques by interviews and documentation and data analysis used are descriptive qualitative.

The results of the study show that the strategy for developing the Bukit Iman Tanggamus tourist object maximizes attractiveness by exploring nature, beautifying the ideal hill, views of hills, mountains, shady trees, and pristine and beautiful nature, completing public facilities so that visitors are comfortable, promoting through the media social services through the best angels, seeking government support for adequate clean water, adequate electricity network, adequate signal from Telkomsel, Indosat and XL networks. The strategy for developing the Bukit Idaman Tourism Object in Tanggamus is not in accordance with the perspective of Islamic business management because there are still many that have not been realized due to a lack of resources. human resources from planning, in terms of planning, namely the lack of skilled human resources and knowledge about tourism and the lack of maximizing the attractions of these tourist objects, in terms of organizing is the lack of responsibility of each administrator in managing tourism objects for example in giving direction to members
Keywords: Development Strategy, Islamic Business Management.

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